Online Marketing: A Useful Way to get your Business Out in Site.
Are you an employer in need of fresh and innovative ways to jump start or re-establish your business? Are those old ways of marketing (i.e., Newspapers) producing less than fast results? Times have changed. Since its’ origin in the mid 1990’s, the Internet has been an ever-changing phenomenon in the eyes of the public. We can literally shop, pay bills, discover the latest news and re-connect with old friends with just a few clicks. Why not take advantage of the World Wide Web to market your business online!
It is perfectly acceptable to hold on to familiar ways of advertising but why not expand your possibilities? Online marketing seems to be the popular direction most businesses use these days. Below is a list of some smart ways to market online.
Create a Website: Having a website for your company is only half of the work. This is when reverting to familiar methods come in handy. Send a general notice to your local radio station encouraging the viewers to log on to your site. Tip: Make the website user-friendly and free. Have a link specifically for customers to give feedback about your business.
Connect on Social Media Sites: Whether you choose to tweet on Twitter or post with Facebook, the company’s name is sure to get around to friends of friends. Tip: On Twitter, create a Hashtag representing your business to create a common circle of fans. Connect your Facebook account to that of Twitter. This way, whatever you post on FB, it shows up on your tweet of the day.
Publish an E-Newsletter: Establishing a consistent time line update allows you to keep in touch with your customers (i.e., bi-monthly newsletter). It keeps the viewers abreast with the latest news with the company’s sales and services. This is a win-win method. Not to mention it is inexpensive. Tip: Include free samples and quotes to get the ball rolling on feedback from your new and familiar customers and supporters.
In closing, the advantages of marketing online are endless. Connect with the world!